Privacy Policy

We collect information you provide directly to us, information collected automatically when you interact with our websites and campaigns, and information from third parties where permitted by law.

Information you provide

• Forms and audits: name, email address, phone number, company name, and website URL submitted through our free audit request form, contact form, or any other form on our site.
• Communications: the content of messages you send us by email, SMS, phone, or through our messaging tools.
• Client onboarding: business details and account information needed to deliver our services.

Information collected automatically

• Cookies and similar technologies: cookies, pixels, and local storage used to remember preferences, measure campaign performance, and understand how visitors use our site.
• Analytics: pages viewed, referral source, approximate location (city/region), device type, browser, and session duration.
• Usage data: interactions with our emails, SMS messages, and landing pages, such as opens, clicks, and conversions.

We use the information we collect to:

• Respond to inquiries and deliver the free website audit;
• Provide, manage, and improve our digital marketing and automation services;
• Send marketing communications by email and SMS where you have provided consent or where otherwise permitted;
• Measure, analyze, and optimize the performance of campaigns, websites, and communications;
• Prevent fraud, abuse, and security issues, and comply with legal obligations.

Where processing is based on consent, you may withdraw consent at any time using the unsubscribe link in our messages or by contacting us as set out below.

We use cookies and similar technologies for analytics, functionality, and, with consent, marketing. You can control cookies through your browser settings; disabling them may affect some features of our site. We use analytics tools that collect aggregated usage data to help us understand and improve site and campaign performance.

With your consent, we may send you emails and text (SMS) messages relating to our services, audits, promotions, and account communications. SMS messaging is used to deliver information you request, follow up on inquiries, and send permitted marketing communications where you have opted in.

SMS terms and consent

• Consent: By providing your mobile number and opting in, you consent to receive SMS messages from Forge Ascent using an automatic telephone dialing system or other automated technology. Consent is not a condition of any purchase.
• Message frequency: Message frequency varies and may be occasional for transactional updates or periodic for marketing, based on your interactions with us.
• Message and data rates may apply: Your mobile carrier may charge you for messages depending on your plan.
• Opt out: You may cancel SMS messages at any time by replying STOP to any message. Reply HELP for help or contact us using the details below. After opting out, you may still receive non-marketing, transactional messages where required.
• Carriers: We are not responsible for any delays or failures in delivery by your mobile carrier, and we are not liable for blocked or filtered messages.

You may unsubscribe from email at any time using the unsubscribe link in each message or by contacting us.

We store and process contact and lead information in a CRM system to manage relationships, follow-ups, and service delivery. The CRM is operated by a third-party service provider (see Third-Party Processors). Information in the CRM may include your name, contact details, communications, and campaign interactions.

We rely on trusted third-party service providers to operate our platform. These providers may process limited personal information on our behalf as data processors under appropriate agreements. These include:

• Marketing automation and CRM platform: used for lead capture, contact management, email, SMS, calendars, and reputation tools.
• Email and SMS delivery providers: used to send and track email and text message campaigns.
• Analytics and website tracking tools: used to measure traffic and engagement.
• Cloud infrastructure and storage providers:used to host our site and store data securely.
• Payment processors: used to process payments where applicable.

Each provider processes personal information under its own privacy and security policies, accessible through their respective services. We encourage you to review those policies.

Forge Ascent is based in Canada and primarily serves businesses in the United States. Your personal information may be collected in Canada and the US and may be transferred to, stored, and processed in the United States and other countries where our service providers and sub-processors operate. Where required, we rely on appropriate safeguards and your consent for such transfers. By using our services, you acknowledge that your information may be processed in jurisdictions with privacy laws that differ from those in Canada.

We retain personal information only as long as necessary to fulfill the purposes described in this policy, comply with legal obligations, resolve disputes, and enforce our agreements. When information is no longer needed, we delete or anonymize it, subject to applicable legal retention requirements.

We use reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, loss, misuse, or alteration. However, no method of transmission or storage over the internet is completely secure, and we cannot guarantee absolute security.

Subject to applicable law, you may have the right to:

• Access or receive a copy of your personal information;
• Correct inaccurate or incomplete information;
• Request deletion of your personal information, subject to legal exceptions;
• Withdraw consent for processing based on consent;
• Object to or restrict certain processing of your information;
• Opt out of marketing emails and SMS at any time;
• Request portability of your information in a structured, machine-readable format where applicable.

To exercise any of these rights, contact us using the details below. We will respond within the timeframe required by applicable law.

Canadian residents

Forge Ascent is based in Alberta, Canada. Alberta’s Personal Information Protection Act (PIPA) applies to our handling of personal information where applicable, and the federal Personal Information Protection and Electronic Documents Act (PIPEDA) may apply to applicable interprovincial and international commercial data handling. You may contact us or the Office of the Privacy Commissioner of Canada if you have concerns about how we handle your personal information.

US residents

Depending on your state of residence and where applicable, you may have additional rights under certain US state privacy laws, such as the California Consumer Privacy Act (CCPA), the California Privacy Rights Act (CPRA), and comparable laws in other states where they apply to you. These can include the right to know, delete, correct, and, where applicable, opt out of the “sale” or “sharing” of personal information and limit the use of sensitive personal information. Forge Ascent does not sell personal information for money. Certain analytics or similar technologies might constitute a “sale” or “sharing” under some US state laws; where applicable, we will provide any legally required rights or opt-out mechanisms. Where applicable, you may designate an authorized agent to submit requests on your behalf.

Our site and services are intended for adults 18 and older, and we do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us and we will take steps to delete it.

We may update this Privacy Policy from time to time. When we do, we will revise the “Last updated” date at the top. Material changes will be communicated through our site or, where appropriate, by email. We encourage you to review this page periodically.

If you have questions about this Privacy Policy or how we handle your personal information, please contact us: